Carry On did not start in a boardroom. It started in a recovery ward, with one man and a problem nobody wanted to talk about.
It began with his own surgery
Ed built Carry On after his own prostate surgery. In his words: "I built this after my own prostate surgery. I wore every design for 400 hours before I let anyone else try it."
Like a lot of people, Ed found that the hardest part of recovery was not the operation. It was the weeks afterward, and the choices on the shelf. The options felt like hospital-grade plastic. They announced themselves. They did not feel like something a grown adult would choose to wear. So he set out to make something he would actually want to put on, day after day.
Worn first, by us. 400+ hours, before you
Ed did not hand prototypes to a focus group and wait for a report. He wore every design himself, for more than 400 hours, through ordinary full days before anyone else tried a single pair. If a seam rubbed, he felt it. If it sagged or shifted, he knew. Nothing went out until it had earned its place on his own body first.
That is still the rule. Every new design is worn-tested by us before it reaches you. It is the simplest promise we can make, and the one we take most seriously.
Pull-on protection, designed like underwear
Carry On makes pull-on absorbent underwear for people managing bladder leaks, post-surgery recovery, an overactive bladder, postpartum and perimenopause. The goal was never to make medical kit. It was to make pull-on protection that feels like underwear and lets you get on with a full day, a long flight, a wedding, a walk that runs long.
- Pull-on protection, shaped and fitted like real underwear
- Worn-tested by us for more than 400 hours before launch
- Posted in a plain, unmarked box, within 5 business days
- Made by GardeWear Pty Ltd on the Sunshine Coast, Queensland
Try it before you commit
Ed never wanted anyone to take his word for it. That is why there is a free 3-pair trial sample. There is no subscription and no obligation. You just pay shipping at checkout, try the pack, and tell us what worked. Your feedback shapes the next prototype, exactly the way Ed's own 400 hours shaped the first one.
Why we exist, beyond the product
Going through recovery himself taught Ed that not everyone can afford the protection they need, and that no one should go without. For every ten packs sold, we donate one, working toward a goal of 50,000 packs donated by 2026. It keeps the company honest about why it was started in the first place.
Carry On launches in 2026 across Australia, the United States and the United Kingdom. Questions for Ed and the team are always welcome at hello@carryonwear.com.